Reverse Filtration | Ideal Bite

Want your water filter cartridge to go back where it came from?
No can do. Since using a water filter (instead of plastic water bottles) is eco-forward-thinking, it probably sounds a little, um, backward, but you can’t currently recycle your H2O filter cartridges (think Brita or Pur). Ask the manufacturers to pretty please change direction, and take back their filters for recycling.

The Benefits

·                     A waste about-face. If every American started using filters instead of disposable bottles, we’d save a lotta plastic – but we’d still send 167 million filter cartridges to landfills each year.

·                     Moving proper chem disposal forward. Toxins, such as chlorine and lead, collect in your cartridge as you use it to filter the water. A proper disposal system will prevent these from leaching into the earth.

·                     Letting off some steam. Sound off for a good cause.

Personally Speaking
A bunch of us have Pur brand filters – and since there’s no campaign for them yet, we decided to start our own. Check out our letter to the manufacturer in the blog.

Wanna Try?

·                     Take Back the Filter – campaign to urge Brita to take back its plastic filter cartridges. Sign the petition here.

·                     Instructables – extreme DIYers: find out how to refill your old Brita cartridges yourself.

·                     Brita UK – Europe’s already there: UK Biters can enter their postcode to find a drop spot for recycling.

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